Recommended China Models & Partners
28 August, 2011
Whether entering China independently, selling through channels, licensing your technology or setting up a local joint venture, you are likely to need one or more strategic partners in China. Finding a partner that both respects your intellectual property and is committed to driving the sales of your products is often the greatest challenge foreign companies face.
The good news is the pool of leading China companies that make attractive partners is expanding and many of these companies now have professional management teams set on international expansion. Now, more than ever, we are seeing China companies that are not only focused on growth but also on protecting their reputations. Many of these Chinese companies realize that finding an attractive overseas partner to provide a world leading solutions that they can bring to the local or even international market is faster and less risky than trying to make it on their own.
In the table below we have identified some leading partners worth considering should you consider entering or expanding in the China market. By understanding some of the market dynamics highlighted below and focusing on rapidly growing partners with solid reputations your chances of success will be significantly enhanced.
